Tips For Local SEO Success
When a business is trying to grow, one of the most important aspects of growing its customer base is successful online marketing. When it comes to online marketing, many companies fail to appreciate just how important local SEO is to their marketing efforts. SEO with a local focus is a truly important component of a successful online presence for a company. Here is a look at ways that companies can focus their SEO efforts to promote local results.
Companies need to take advantage of the review sites that focus on local businesses. Companies need to ensure that they are reviewed not only on all the most popular review sites, but that they also have reviews on as many of the smaller niche review sites as possible. The Google search algorithm really notices these local reviews, and a great number of local reviews for a business will boost its ranking in the search listings.
Make Sure That Company Information Is Up-to-Date
Companies need to make sure that all of the information about them is up-to-date all across the Web, not just on their own websites. An employee should be in charge of regularly reviewing the company’s presence on the Web, making sure that all the information out there about the company is accurate and up-to-date. It is particularly important to make sure that contact information like the company address, website and phone number is correct.
Improve the Load Speed
One of the lesser known facts about the Google search algorithm is that it takes into account how fast a website loads. If a company has a very slow-loading website, it will substantially hurt their ranking in the Google search results. Companies need to work with a web design expert seo Montreal to make sure that all the pages on their website load as fast as possible.
One of the most common culprits on slow-loading webpages is media files that are excessively large. Things like HD video and photographs should be reduced down in size as much as possible to ensure that they don’t cause the page to load slowly. A little bit of sacrifice in media quality is a small price to pay for a higher rank in Google’s search results.
Link Mining
A great trick that companies can use to increase the success of their local SEO marketing efforts is to use their larger competitors to their advantage. A company can go onto a competitor’s website and post a review, comment or something similar on the site. When the smaller company posts this, it should include a link to its own website. This will make the Google algorithm think that the businesses are linked, and the smaller company will benefit by getting a boost in its ranking in the search listings.
Start a High Quality Blog
With the most recent updates to the Google search algorithm, the search giant has been making a major push to reward websites that have quality content on their sites that offers genuine value to users. One of the best ways to add quality content to a company’s website is to start a blog. The blog should offer tips, advice and news about niche areas that relate to the company.
The articles on this blog must be of the highest quality to help the company to increase its Google ranking. The only way to get quality articles is to hire skilled writers to create them. If the company has talented writers on staff, it can make use of them. Otherwise, the company will need to outsource to acquire quality content for its blog.