13 Best Sports Marketing & Promotion Ideas to Borrow Now
Are you looking for ways to promote your sports business? Raising awareness of your football game or sports team is tricky on a limited budget. But it IS possible with smart marketing tactics and a few powerful tools.
In this article, we share the best sports marketing promotion ideas to take inspiration from. And we detail examples of how you can use spaigns to grow your business.
Best Sports ples
The best sports paigns use imagery to connect emotionally with the audience and a clear message that gets to the heart of the event. The results are campaigns that go viral, spreading like wildfire across the web.
1. This Girl Can by Sport England
The English Sports Council created the This Girl Can campaign as a way to tackle health issues like obesity through athletics.
They found more men took part in athletic activity than women, mainly due to women’s fear of people judging their image.
This Girl Can featured everyday women doing their fitness routines. And the goal was to motivate other women by example.
As a http://maxloan.org/title-loans-sc result, the original video has over 8 million views, with a hashtag that’s still going today. More importantly, it got many more women into sports to improve their health.
2. Rule Yourself by Under Armor
Under Armour’s target audience at the time of this campaign was young millennial men. The Rule Yourself campaign captured that audience with the story of Michael Phelps preparing for the 2016 Olympics.
The authentic message of the ad struck an emotional cord, which is pretty hard to achieve since young viewers lose interest if a message seems fake.
As a result, the ad became one of the most shared Olympic ads ever on social media. And to top it off, it won an award at the Cannes Lions International Festival of Creativity.
3. Thank You Mom by Prble
Prble took a different approach to the Winter Olympics of 2018. To link its products with a sporting event, it used mothers as the central theme.
With the Thank You Mom campaign, Prble position their products as ways for mothers to support Olympic heroes. And the ads celebrate moms as their child’s greatest advocate, despite how others see them.
The results were over 74 million global views and over 370 million Twitter interactions. Yet, beneath such an emotional message, they’re still just a brand selling household products.
4. Social Media with Paddy Power
Paddy Power is a sports betting site using social media paigns to significant effect. They’re an excellent example of how knowing your audience can yield great results. Their marketing strategy focuses on controversy and disruption to engage with customers in real-time.
As an example, leading to the 2016 World Cup, they pretended to carve “C’MON ENGLAND” into the Amazon rainforest causing an uproar on social media. They then revealed further images highlighting their efforts to raise awareness about deforestation.
Paddy Power’s marketing efforts resulted in over 160,000 visits to their blog in 24 hours. And it demonstrates how a spaign sets you apart from the competition.
Now that you’ve seen some inspirational examples of sports marketing in the wild let’s look at how you can promote your sports event.
Top Sports Marketing and Promotion Ideas
Now, we don’t all have the advertising budget of big sporting brands. But that doesn’t mean you can’t see amazing results from your digital marketing efforts.
There are plenty of ways to generate a buzz for your next basketball event or soccer game. And we highlight some of the best ideas below for you to use yourself.