Chevy Dealer Increases Sales With Internet Video Marketing & SEO
Auto Dealers have trouble with sales in this economy. Quite a few dealerships are closing the doors of theirs. But it’s not all doom and gloom. There are several savvy Internet sales administrators benefiting from the downtime to produce Video SEO promotions they hope will pay off big if the economy rebounds. Initial indications show that they’re on to something.
One example of an automobile dealer which is excelling with the usage of Internet video is Mtn. View Auto Group in Chattanooga Tennessee. The car Group is currently running video marketing and advertising campaigns for both their Chevrolet and Ford stores. Led by eCommerce Director Don Erwin, Mtn. View has adopted Internet Video Marketing and they are dominating a nearby car industry Online.
Through the use of as many as 10 various video sharing websites, and embedding the videos of theirs on a separate blog, Don is able to make sure that their movies are getting maximum visibility, and focusing on the local auto enthusiasts of theirs and automobile buyers through as many routes as you can. Operating a variety of strategies allows them to offer much more content to their audience, and highlight certain vehicles that need to be moved off the lot. Don’s staff runs separate campaigns to concentrate on different automobile buyers – one campaign spotlights used vehicles, another campaign focuses on trade ins but yet a third is made up of new car walk-around’s.
By using individual campaigns, they have been able to target particular automobile niches, and the buyers connected with those markets. Their do videos help with seo (pop over to this site) show up in the search engine rankings for keywords and phrases associated with topic – I.E. someone searches for the term “Chattanooga Corvette” they are going to find Don Erwin’s video associated with a 2009 Corvette Z06 in the top 3 results – meaning that the audience of the footage fits the target audience of theirs from a needs standpoint and geographically, and in most cases this means that they are in the purchasing stage and looking for the regional dealer.
Not merely does this particular method lead to ranking for highly specific search terms, however, it drives a lot more visitors to the website of theirs, and also uses up far more positions in the Search engine Results Pages (SERP’s). The advantages of having far more spots in the SERP’s is you generate a bigger internet presence, you have more control over what’s being said about you on the web, plus you are competent to drive your rivals down in the results.
By strategically targeting clients through video which is online, Mtn. View Auto Group has increased the general Internet sales of theirs, gained a bigger share of the online market, and hit more customers than previously. As they continue to work with video which is online, they’re honing the processes of theirs and improving their effectiveness, and their reach begins to grow as well. They are gaining useful experience and understanding, as well as market share, and as soon as video marketing online begins to hit it’s major, they will be well positioned to dominate, and take their sales to a new level.
While at this time there aren’t a lot of businesses which are embracing Internet Video Marketing with the same vigor as Mtn. Perspective Auto, this particular unit may be adapted for nearly every company, and these days is the time frame to get in, while issues will be forgiven, you will find fewer competitors, and the market is not but saturated.
Any predictions about the whole extent of internet video down the road are pure speculation at this time, although the likely ramifications for business are huge, then when Google purchased YouTube for $1.65 Billion in October of 2006, it was a really good indication that the world’s leading search engine has plans to make it big. Bundle that with the introduction of Universal Search, as well as it is not too difficult to find out which internet video marketing has a bright future.