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Who is your market? Do you target those who find themselves always trying to find a bargain? If that’s the case, you’ll always be known as the discount massage therapist. Do you really desire to be observed in that light? I remember in a professional development class from massage school, we discussed the way to price our services and just how that reflects how we are perceived. I’ll remember in the event the instructor mentioned that when you start out your prices low, You’ll never be able to bring them up. When your industry is familiar with paying nothing, they are going to get upset whenever you raise your prices. These people go to a new therapist who charges nothing. If you don’t value the services you provide then why should others?
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