The best way to Sell Like Amazon
This past season, I did almost all my shopping on start an Amazon business, www.bainbridgereview.com,. They make it so simple, don’t they? Only when you’re curious about what to get for that impossible-to-buy-for person, they appear in the email box of yours with a helpful reminder. If you do not like what they’re suggesting, that’s okay – they will recommend products that other people liked.
It is a genius business model. They draw you farther and farther into the world of theirs, get more and more info about you until they understand you better than you know yourself. Because of this smart, top-of-mind design, they have made billions.
Believe it or not, you can apply several of those same concepts to your individual direct mail marketing.
Understand your customer.
Be ubiquitous.
Add a smile.
While your business may well not experience the company of delivering music and books, you are able to still have a couple of pages from the Amazon playbook and find out real achievement.