Outsourcing Website Creation – ten Steps Towards Getting a good Result
Outsourcing innovative work to build a site, with great message and website design input is considered by some customers to be a fairly straightforward process. Providing you understand precisely what you want, you realize a little good, reliable Copywriters and Designers you are able to trust to complete a very good job, you know their charges are not going to break your spending budget, and they could work within your required timescale, what might there be going wrong?
But to get the right work by your selected Copywriter as well as Designer, and stay away from getting slowed down in costly revises and re-designs – as well as flared tempers and misunderstandings – it’s important that this critical element is got right – straight from the newbie. Which is: the BRIEF
1. BRIEF: make sure that all the following details are written up, in an effective Briefing sheet, as well as given to (and discussed with) everybody concerned
2. Objective: Describe precisely what the purpose of the site is: to sell products, and/or gather brand new potential names for further advertising? Or perhaps is it to raise funds, provide info, with links to related websites, or what?
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3. SELL/PROMOTE: If your internet site’s a company website, and it’s purpose is to sell – What is the product/service, How’s it described, and WHAT will it do? Is it accessible through digital delivery?
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4. TARGET MARKET:The number one item! Who is the site targeted at? What is their likely situation – age, sex, status, etc? WHAT could they be searching for? (The additional information the greater here – to help the Copywriter obtain Keyword concepts, and the Designer to develop the style of the site)
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5. BENEFITS: what are the chief advantages of the products/service/info to the target audience of yours. What exactly are its primary selling points? What’ll it DO for them…? Exactly how will they preferably work with it… just how can it HELP them? (Again, this tends to assist with keyword creation).
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