Do You Need IDX for Your Real Estate Website?
You have probably come across a lot of articles, bloggers, and a few internet marketers saying you do not need IDX on your real estate internet site. Their reason is the fact that the top 10 real estate websites led by Zillow, Trulia, and Realtor.com, account for about one half of all website traffic, and subsequently, it is “useless” and “a waste of money” to try to play with them.
The term IDX gets tossed around a lot. When men and women hear IDX, they right away think it is just home search for your real estate website. While property search is the main portion of IDX, many don’t recognize just how to make use of it to the fullest and also the helpful lead generating equipment it offers.
Besides offering home search on the website of yours, I’m going to explain some reasons why IDX is a must-have for just about any real estate internet site.
“Product” of Your Business
When talking to real estate professionals, I always make the analogy. As a genuine estate professional, you are a small business. You can consider the real estate website of yours as your “store”. The MLS listings on your site are your “inventory”. The listings are all the products which can be found in the “store” of yours where visitors are able to browse around and buy. How things go when you have somebody visit the “store” of yours but you have no product to offer? That person would do exactly what you and I would do… leave and go someplace else where there’s a product to look at and possibly purchase.
These are valuable leads you’ll be losing if you do not have IDX on the real estate website of yours. Unless you are entirely generating company on referrals, your internet site (store) will need to have IDX (product).
You Can Build Listing Pages
IDX gives you access to all the hundreds to a huge number of listings in your MLS. Like I mentioned above, Tampines St 62 EC balance units this is your inventory, as well as it’s like having thousands of products on the website of yours.