Being Susan – How to Use Twitter to Promote Your Business
No longer something businesses can merely elect to ignore, sites like Google+, Twitter, Facebook and also the many industry-specific forums and directories now represent ever-increasing business influence. And unlike earlier ways of advertising your offline businesses, social networking sites offer free methods for small businesses and home-based businesses to tackle global corporations with an almost-level arena.
So… your profile says it’s 100% complete, but would it be really? Many people tend to use wording that you get in your resume or CV like a base for the profile content – which is often fine nevertheless, you could be missing some areas of profile completion that can help people discover you. LinkedIn users do navigate to the search function and check out individuals with specific keywords. If you have designed a profile it doesn’t take into consideration any keywords that a person doing a web based search would use… then you could possibly be missing the boat.
What are keywords? They are words that individuals use to spell out a small business and just how that business can help clients. Once you have these keywords you are to use them inside your LinkedIn profile. There are five main areas I recommend incorporating them to get the most from your profile and also to help your company name surface higher within online and LinkedIn searches.
Media Releases: Press Releases and media kits remain a significant part of generating media interest. In this era of technology they can be emailed to bloggers, website (relevant internet page) owners, magazine editors, and folks of interest. They contain practical information regarding the product or service including pricing, availability and use, as well as more creative information regarding the inspiration behind the merchandise, the benefits, as well as the point of difference.