The Indie Skin Care Brand to Root For
RussellOrganic.com is located in Connecticut. Directed by entrepreneur Richard Russell, the organization has acquired something remarkable.
The Organization has begun an incredible journey that will have an end result that will establish a fresh goal for Indie brands worldwide. Says Russell “Russell Organics aspires to become the first Independently Owned Skin Care Brand to become globally distributed, and all of a sudden we can see the finish line in front of us.”
In the world of beauty, there are numerous Indie Brands in the market. There are additionally brands referring to themselves Indie despite having taken on outside investment capital. This is usually marketing-speak for a large global conglomerate attempting to benefit from consumer desire for smaller, more transparent companies. Examples of the fake Indie brands: Drunk Elephant (VMG Partners). The truth is that it is very hard to grow a beauty company without external capital, which is why Russell Organics goal hasn’t been achieved.
The Company is benefittinf from a trend of consumer beliefs that is aimed on locating and supporting authentic Brands that are aligned with the customer’s beliefs of what a brand might represent in the world. In the example of skin care brands, consumers have clearly moved to brands that are transparent with ingredients, and have a clear Cruelty-Free and vegan position.
Russell has commented “animal testing or using animal derived ingredients is a line we will not cross. We do not even use Beeswax.” Every product the company manufactures is cruelty-free and Vegan.
With various choices on the market for your skin care needs, it is beyond merely selecting a product. You might choose a Brand to support. A Brand that possesses the spirit, power, and vision to achieve great things. This is why we cheer for Russell Organics. The authentic Indie brand that is taking on the universe of Beauty.