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A website is an important business tool — and every business uses its site differently. Some use it to generate instant revenue through ecommerce sales while others put it to use to generate leads, telephone calls or physical location visits. There’s a very important factor that every business desires to accomplish using its website: leveraging it to create more growth. There are many ways to improve your leads, sales and revenue without buying a complete redesign and rebuild. Here are 10 hacks that you should think about trying — while simple, they are able to potentially help your business grow significantly. 1. Perform a conversion audit. Have you been positive your website is designed to convert traffic? The simple truth is, plenty of web design companies are great at creating appealing websites, nevertheless they aren’t conversion rate experts. Having a full-blown conversion audit performed is well worth the little out-of-pocket expense. Related: 5 Tools to Help You Audit Your Web Content When you can identify problems and make changes to correct them prior to launching marketing campaigns it wil dramatically reduce wasted advertising spend and provide you with a stronger base to begin with. You will always be split testing and optimizing — beginning with a solid base can help you reach those desirable conversion numbers faster. 2. Use call tracking. If you’re using multiple traffic sources to generate phone calls, it is a superb idea to send each source to dedicated landing pages featuring unique phone numbers. By using call tracking you will have a way to find out what sources produced the absolute most telephone calls — and since your call tracking numbers will route directly to most of your contact number there won’t be described as a disturbance in how your phone leads are handled. Most call tracking services will record most of the calls, which can be ideal for determining whether lead quality or עיצוב אתרים your sales staff must be addressed. 3. Identify where visitors are scrolling to and clicking. When you know where your website visitors are and aren’t clicking it could enable you to reposition your offers from dead zones to areas that attract clicks. A heat map tool, such as crazyegg, won’t only show you where the clicks are occurring but additionally what traffic/referral source is producing them. This tool also teaches you how far down your pages your visitors are scrolling. This allows you to test multiple call-to-action locations and עיצוב אתר know for certain those that are increasingly being viewed and עיצוב אתרים clicked on. You can’t simply throw a few offers in your website and settle-back assuming the conversions will just roll in. Insight to where your visitors are viewing and where they’re clicking offers you strong data that can be used to actually convert more traffic. 4. Analyze your Google Analytics data. When you know what traffic sources aren’t producing conversions and what your traffic does prior to converting it allows you to make significant changes. Imagine if you were able to identify that the majority of your social media marketing traffic didn’t convert? You can then allocate your social media budget into the channels which were producing results. What if you could actually identify that the majority of your conversions were engaging with your blog prior to converting? You could raise your content count and עיצוב אתרים utilize distribution outlets such as for instance Outbrain and Taboola to attract a lot more traffic to your blog.