The Skin Care Brand To Consider
Travel anywhere, look anywhere, and one will see that there are obviously well past a thousand beauty brands on the market now. With so many choices, choosing the correct skin care products may be a little impossible. I am going to help you to filter the list by applying a simple filter of what may be critical in selecting skincare products. We can eliminate nearly all of the brands with checking that the products are created by a brand that is; owned independently, are toxin free, and are cruelty-free. These are universal values that we all have in common and everyone supports from a business.
Independently-owned brands are brands that haven’t received any external money in exchange for a percentage of control of the company. These brands are usually known as Indie brands. There are numerous Indie brands around the nation that exist on a small basis due to their smaller size. And there are a few Indie brands that are forcing the movement and have succeeded into a national existence. There are also a few Indie brands that are chasing the prize of becoming globally-traded. One such leader in the Indie vertical is Russell Organics. The brand is succeeding across every beauty channel from mass beauty to prestige. Russell Organics is also internationally traded, with a publicly stated target of being the first globally distributed Indie brand. If choosing an Indie brand be cautious of non-disclosure of outside investors. We have researched this, and nearly every one of the larger so-called Indie brands have taken external investors.
The following filter for selecting a good skincare product is it being toxin-free. What does this actually mean? There are thousands of chemicals, botanicals, waxes, and extracts used to make products. Many of these ingredients are synthetic chemicals that have been proven to be harmful to people and to the environment. Russell Organics is leading the Clean Beauty trend by not using toxic ingredients and by entirely disclosing every ingredient in every product. Check on your own. Look at labels. Do you notice ingredients listed as fragrance? Did you realize that parfum can contain in excess of 800 chemicals and you wouldn not ever realize which ones? Talk about a dangerous scenario. Have you ever step into a space and smell a parfum and at once have itcy eyes and begin to sneeze? These are the harmful chemicals that can also be hiding in your skincare products. A fabulous resource to research on ingredients is Environmental Working Group which has made a large database of ingredients and highlighted their level of toxicity.
The remaining criteria is the company being cruelty free. What does cruelty-free really mean? There is frequent confusion regarding the term. Let’s begin by clarifying that to be cruelty free, the brand is required to be a vegan brand. That requires no animal derived ingredients like milk, honey, beeswax are never used in any product. That eliminates at least 95 percent of the brands in the market. The other criteria for being cruelty-free is having not tested products on animals. Every one of the global mass cosmetic brands have conducted testing on animals. This lust for profits at the expense of killing animals is not excusable and should not be supported by using their products.
In summary, these simple key filters will assist you to narrow down the list of selections to those brands that are worthy of your support. From there it may be a simple process of choosing the right skin care product for your complexion.